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"A Top 5 Business Book to Read this Summer" - PR Daily

One of "9 Books Every Style Blogger Should Read" - Independent Fashion Bloggers (IFB)

"I come across young women and men wanting to get into the fashion/lifestyle PR business almost every day. Ready to Launch...answers the questions that everyone asks." - Melissa Davis, Ruby Press

"If you want a career in fashion PR but just can’t seem to catch a break, [Ready to Launch] is the book for you."- Marguerite Darlington, Inside FMM

Ready to Launch is an information-dense, fun-to-read adventure through the fast-paced, ever-evolving world of public relations in the fashion industry. Written particularly for those just getting started (public relations undergraduates, entry-level practitioners), Ready to Launch is the only career guide tailored specifically for aspiring fashion PR professionals. A definite must-read for anyone considering a career in fashion PR, marketing or a related field, the book charts the course from education to internships and interviews, touching on personal branding, reputation management and setting a long-term career vision for ongoing success.

Ready to Launch was written by Crosby Noricks, founder of leading fashion PR resource PR Couture, based on her own career trajectory in fashion PR, consumer marketing and social media. The book also includes contributions from more than two dozen fashion public relations practitioners working with brands like Betsey Johnson, Elie Tihari, Coach, Tom’s and Nine West, as well as top agencies Edelman Digital, Style House PR, and Regan Communications.

Begin your career in fashion PR with practical, valuable advice already in hand. Get answers and information like:

• The difference between PR, Marketing & Advertising
• What to expect from a career in fashion PR
• Different ways to work in fashion PR
• Public Relations Title and salary information
• How to get noticed for the job you want
• Favorite job interview questions from fashion PR hiring managers
• Contact information for top fashion PR agencies
• How to use social media to find jobs before anyone else
• How to create personal and professional goals to help keep you on track
• Glossary of must-know fashion PR terms

• Sales Rank: #333948 in Books
• Published on: 2012-02-08
• Original language: English
• Number of items: 1
• Dimensions: 9.00" h x .34" w x 6.00" l, .40 pounds
• Binding: Paperback
• 148 pages

About the Author
Crosby Noricks an experienced fashion and consumer marketing strategist and founder of PR Couture. Each month, a community of more than 100k followers rely on PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. Crosby was included in the iMedia 25 Class of 2012 as a key influencer in interactive marketing, and won "Blogger of the Year" at the 2010 InfluenceSD Awards. She has been invited by Microsoft to attend Mercedes-Benz Fashion Week, Teen Vogue and WWDMagic to attend the WWDMagic Tradeshow. She holds a master’s degree in Mass Communication and Media Studies from San Diego State University and a B.A. from Pitzer College.

Most helpful customer reviews

11 of 11 people found the following review helpful.
Shocked at these 5 star reviews
By Kate
There is barely anything redeeming about this book.

This book is RIDDLED with spelling and grammatical errors - I finally put it down 30 pages in when in the same sentence she was stressing the importance of a college degree and excellent writing skills (which by the way, do I really need a book to tell me this when I'm already done my degree?), there were spelling errors and incorrect words used. There were literally sentences that didn't have spaces or where she started one sentence, and halfway through switched to the second half of another.

The sad part is that I love her website PR Couture and think it's great that she has passion to help young girls starting out, but this book lacked some SERIOUS direction. Not that I have all of the experience in the world, but I've had a REAL internship through my college experience and this book in my opinion perpetuates the idea that a job in the fashion industry is something any glamazon half-wit can do and that's just not the case. Unfortunately, this book destroyed her credibility in my eyes, and as a seasoned PR professional I'm shocked that Crosby put this out there.

My advice? Don't waste your money on a book that a high school dropout could have written with more finesse and just hit the pavement - find an internship and learn your way yourself because after this book? That's what you'll have to do anyway.

4 of 4 people found the following review helpful.
Who edited the kindle version?
By Victoria Brooks
I'm only 20% of the way through this book and I don't know if I'll be able to even finish it. I'm sure it gives great advice, but whoever edited the kindle version did not do a good job. I just started reading the "Fashion PR Agency"section and it begins mid-sentence. I never know when the author is transitioning out of a quote and I have had to fill in the blanks many times in order for a sentence to make any sense. Considering the author is supposed to be a publicist I would assume she would have caught many of these mistakes herself. I can only hope the physical version is better than this considering it has rave reviews.

4 of 4 people found the following review helpful.
You will be more amazed at the errors in this book
By MzMoore
I have NEVER seen a book that was riddled with errors as this book. I actually follow Crosby online and I am ashamed that this book has her name on it. Trust me, you will not be paying attention to the content as much as you will be looking for the next error.

This book is filled with sentences that never stop (run ons), words placed wherever a heart desires, incomplete thoughts, unexisting punctuations, and a bunch of other MESS... If I had bought the actual book, it would be a prop on the floor to even out a table leg.

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• Sales Rank: #2338610 in Books
• Published on: 1992
• Binding: Paperback

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[N900.Ebook] Ebook Character Animation with Poser Pro (Graphics Series), by Larry Mitchell

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Discover how to bring your Poser characters to life with the latest version of Poser, the powerful 3D figure design software. "Character Animation with Poser Pro" shows animators, graphic artists, and game developers how to create high-quality, animated 3D characters, applying the fundamental principles and basic techniques of character animation to their favorite software. The book provides a clear introduction to themethods and workflows used to achieve believable character animation so that even beginners can design, pose, and mobilize their characters. You'll learn how to make your characters walk, run, and even lift objects, and how to integrate your animated character into the 3D host application Cinema 4D where you can model, texture, and render it. All the files needed to create the animations are included on the companion DVD, along with additional training tutorials to help you master character animation. "Character Animation with Poser Pro" is an essential resource for Poser users who want to hone their 3D animation skills.

• Sales Rank: #2199921 in Books
• Brand: Brand: Course Technology PTR
• Published on: 2008-07-25
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x 7.25" w x 1.00" l, 1.70 pounds
• Binding: Paperback
• 368 pages

Features

• Used Book in Good Condition

Review
Ch 1 Principles of Animation Ch 2 Advanced Poser figure posing and textures Ch 3 Working with Props Ch 4 Basic Poser Character Animation Ch 5 Walking & Running Ch 6 Animating in environments Ch 7 Carry & Throw Ch 8 Fighting Ch 9 Creating facial expression and animation Ch 10 Acting Ch 11 The Short Short

About the Author
LARRY MITCHELL (Ocoee, FL) has been working as a digital media artist and producer for the past 20 years creating graphics and software for TV shows, arenas, video games, and commercials. He has taught and lectured on computer animation at international conferences and various colleges and high schools, including Orlando College, Valencia Community College, Lyman High School, Tokyo Institute of Technology, and KEIO University. He has also used his animation expertise at Top Gun Entertainment, Panasonic (Osaka Japan), as CEO of Liquid Digital Dream Studios, Inc., and is now the CEO of Liquid Digital Entertainment (http://ld-e.com/ent).

Most helpful customer reviews

1 of 12 people found the following review helpful.
Review of "Character Animation with Poser Pro"
By Dale A. Nichols
Even if I don't own Poser Pro as yet I have Poser 7 and this also covers that. I see so few actions such as walking and lifting an object by way of animation. There's PoserFusion with Cinema 4D and I only have LightWave 9. Great showing of how to 3D motion reference video.

11 of 13 people found the following review helpful.
Not if you're serious....
By Realsurf
I've been using Poser for 3-4 years now - just fooling around with animation. I origionally ordered this book back in May 08, then it became unavailable, then it reappeared. I immediately reordered and am VERY disappointed in the content. It extremely simplistic and barely touches the power in Poser animation. The animation examples shown are not even close to the quality of animations included with Poser. There a a great number of websites that cover amimation MUCH better.
Another note, the author creates some of the ugliest animation I have ever seen. All of his figures lurch around like Frankenstein. There is no grace or smoothness - even in the final render of his lesson! Mr. Mitchell could learn a lot for a guy out there named Stimuli. He does adult animations but is light years ahead of Mitchell in technique.
This book is a total waste of money.

1 of 2 people found the following review helpful.
Come on seriously
By Mercyme25
I know they say don't judge a book by its cover but come on, the cover for this book clearly sets the tone for how basic and simple this book is gonna be, when it comes to graphic book covers they put there best foot forward and thats it, you gotta know your buying a simple book with simple tutorial and simple examples, advanced posers beware, people new to poser enjoy.

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[H936.Ebook] Download Ebook Understanding Bioinformatics, by Marketa Zvelebil, Jeremy Baum

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Suitable for advanced undergraduates and postgraduates, Understanding Bioinformatics provides a definitive guide to this vibrant and evolving discipline. The book takes a conceptual approach. It guides the reader from first principles through to an understanding of the computational techniques and the key algorithms. Understanding Bioinformatics is an invaluable companion for students from their first encounter with the subject through to more advanced studies. 

The book is divided into seven parts, with the opening part introducing the basics of nucleic acids, proteins and databases. Subsequent parts are divided into 'Applications' and 'Theory' Chapters, allowing readers to focus their attention effectively.  In each section, the Applications Chapter provides a fast and straightforward route to understanding the main concepts and 'getting started'. Each of these is then followed by Theory Chapters which give greater detail and present the underlying mathematics. In Part 2, Sequence Alignments, the Applications Chapter shows the reader how to get started on producing and analyzing sequence alignments, and using sequences for database searching, while the next two chapters look closely at the more advanced techniques and the mathematical algorithms involved. Part 3 covers evolutionary processes and shows how bioinformatics can be used to help build phylogenetic trees. Part 4 looks at the characteristics of whole genomes. In Parts 5 and 6 the focus turns to secondary and tertiary structure – predicting structural conformation and analysing structure-function relationships. The last part surveys methods of analyzing data from a set of genes or proteins of an organism and is rounded off with an overview of systems biology.

The writing style of Understanding Bioinformatics is notable for its clarity, while the extensive, full-color artwork has been designed to present the key concepts with simplicity and consistency. Each chapter uses mind-maps and flow diagrams to give an overview of the conceptual links within each topic. 

• Sales Rank: #79139 in Books
• Brand: Brand: Garland Science
• Published on: 2007-08-29
• Original language: English
• Number of items: 1
• Dimensions: 10.70" h x 1.10" w x 8.30" l, 3.55 pounds
• Binding: Paperback
• 772 pages

Features

• Used Book in Good Condition

Review

'Congratulations on a fine book! I do not think I have seen such a comprehensive text on bioinformatics algorithms and techniques before. I think this will be an invaluable resource for the bioinformatics community and researchers of neighbouring disciplines.' - Jaap Heringa, Free University, Amsterdam

'This is very well done. Compared to other competing textbooks, your book will be probably the first one that explains gene finding in detail.' - Sun Kim, Indiana University, Bloomington, USA

‘…provides an outstanding introduction to the main bioinformatics problems and tools, well-balanced between applications to biological problems and theory behind data processing methods… an excellent and updated book for students of Bioinformatics’ Computer Methods and Programs in Biomedicine

About the Author

Marketa Zvelebil is the team leader of cancer informatics at The Breakthrough Toby Robins Breast Cancer Research Centre.

Jeremy O. Baum is an Honorary Teaching Fellow in the School of Crystallography, Birkbeck College.

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57 of 59 people found the following review helpful.
Fantastic not only for scientists, but also for computer programmers.
By Kristine Johnson
This review was originally published in SciTech Lawyer, an American Bar Association Publication, in February 2008.

Understanding Bioinformatics
written by Marketa Zvelebil and Jeremy O. Baum
published by Garland Science, 2008
ISBN 0-8153-4024-9 (10 digit) or 978-0-8153-4024-9 (13 digit)

When I volunteered to write a book review in the field of bioinformatics, I couldn't exactly shop at the local bookstore. Being both intimidated and in a big hurry, I scanned Amazon's choices and I chose the one that sounded easiest: Understanding Bioinformatics, a recent paperback written by Marketa Zvelebil and Jeremy O. Baum. The title reminded me of Essentials of Molecular Biology by David Freifelder, the 1985 condensation with pretty pictures for budding biotech patent attorneys whose college papers were typed on an actual typewriter. However, shopping online and taking the easy route is risky; too many karmic variables. It turns out that the book weighs about four pounds; and even though it has plenty of pictures, it also has plenty of calculus.

Even so, for those of you who are fairly up-to-date on this subject, you will find this book comprehensive and current. It is loaded with information, and seems to cater to someone who would sit down at a computer with the book on the edge of her desk, picking through for pointers. Anyone who masters this text can, without cracking even a small smile, consider himself an expert on the subject.

Understanding Bioinformatics is, however, written for a variety of audiences, with each chapter formatted such that a reader can choose how technical to get. For right-brainers, the prose is easy to read and the graphics are great for memory retention. The book ramps up from fairly easy to extremely technical quickly but smoothly, with an increasing need for calculus as the book progresses. I will admit that the later chapters were slow-going. However, the authors are superb communicators and offered the information such that the concepts are attainable, even to someone who graduated in 1991, practiced biotech patent law for ten years, took a detour to make artisan cheese, and recently rejoined the lawyer game. In other words, no matter what your technical background, this book is written in a style that makes the basic topics simple, and the difficult topics relatively easy. Even though the authors mine the depths of bioinformatics, they never get distracted or off-course. This text is probably the only one you would need on the subject, with the next step being journal articles, conferences, or discussions with other bioinformatics enthusiasts.

For left brainers, there is plenty of math in this book. To be honest, I flashed the equations around my office and home, just to prove that my job is really, really hard. People were suitably impressed. I'm not sure that the authors had "fodder for patent lawyers to show off to immigration lawyers" as a goal when writing it, but I can vouch that it is a decent enough reason to buy the book.

The authors assume a college level understanding of molecular biology, evolutionary biology and genomics, but they are kind enough to give gentle reminders if you need a refresher. Happily, interesting pieces of trivia are sprinkled throughout, in separate, somewhat stylish boxes. The glossary is adequate. The index is five pages, but the subjects are printed in a tiny font, making it difficult to read. The small font size in an informatics book made me snicker, but just a bit.

My favorite part of this book is that the authors admit that you are a reader of the book, and that you have expectations and desires. For instance, at the beginning of each chapter, the authors promise that after you read the chapter, you should be able to do and know certain things. Upon reading Chapter 11, you should be able to "discuss the statistical scoring of patterns." With whom, I wonder. But, their unending confidence in my abilities encouraged me to give each new chapter a try.

Another fantastic feature is the "Mind Map," a diagram at the beginning of each chapter, with color-coded ideas that make literal line connections between concepts. I loved those Mind Maps! I also got a kick out of the "Flow Diagrams" that they throw in with the start of new concepts within the chapters. The Flow Diagrams tell you, for instance, "The key concept introduced in this section is that multiple sequence alignments can be produced by a variety of closely related techniques, which are based on the pairwise sequence alignment methods." In other words, if you don't understand the sentence in the Flow Diagram, make sure you read the section, or skip it, if you do.

If you have read this far, you are obviously genuinely interested in bioinformatics, so I will give you the details.

Part 1 is Background Basics. Chapters 1 and 2 cover molecular biology basics, and are nice to have in the book, but most biotech patent lawyers already know this stuff. Every now and then, the authors remind the reader that science is science, and that you should not assume that things are really as you have been taught. For instance, Box 1.2 header screams: "Things are usually not that simple!" and strongly warns the reader not to assume that everyone agrees what the definition of a gene is. Refreshing, really. Chapter 3 covers database basics, and I was able to understand it even though I do not consider myself a computer person. For those of you who are computer people, this is stuff that you would know off the top of your head, and would not bother reading. The authors acknowledge that the first three chapters are warm-ups, and not intended to be the way you learn this information if you are serious about it, and offer further reading suggestions. Plus, they throw in several appendices for good measure, on subjects such as: probability, information, and Bayesian analysis; molecular energy functions; and function optimization.

Part 2 is Sequence Alignments. Chapter 4 discusses producing and analyzing sequence alignments, and covers the basics, in a regimented, but conversational, manner. Biotech patent attorneys should definitely know this information, and the authors deliver it painlessly. Chapters 5 and 6 dig deeper into alignments, including how to do multiple sequence alignments, as well as presentation and critical analysis of the results.

Chapter 7 kicks off Part 3, on Evolutionary Processes, with phylogenetic tree reconstruction and some information on molecular evolution. Along with Chapter 8, which teaches specifically how to build phylogenetic trees, this section strikes me as most often applicable to scholarly endeavors. Even so, I enjoyed it immensely. One reason to read this chapter is to learn how each type of tree is flawed in its own way, so that you stop and consider what you are seeing, for instance, in an invention disclosure.

Part 4 is Genome Characteristics, with Chapter 9 covering gene prediction, promoter and splice site detection, and statistical analysis. Chapter 10 compares various computer programs for gene detection, and provides tips for predicting eukaryotic gene signals and exon/intron structure. The authors once again warn readers against relying too heavily on the technology and concepts of the day, and remind scientists to question their methods and delivery of results. This theme underscores the fluidity of bioinformatics, and, for patent attorneys, the need to know what you are talking about when writing a specification or arguing a motion.

Part 5 deals well with Secondary Structures, including, in Chapter 11, laying out the types of prediction methods, making sure the reader knows the tools available and ways to use them, and following up with statistical analysis and caveats. Prediction of transmembrane protein structure is also reviewed, including a selection of prediction programs for helices, and when to choose which program or technique. This chapter also provides coil and RNA secondary structure prediction tools and considerations. Chapter 12, Predicting Secondary Structure, has a lot of calculus and is very intimidating if you thought you would actually need to prove mathematically that, as Box 12.1 states, "Neural networks must be parameterized by training before use for prediction." If you stick to the text and the figures, however, most of the concepts and vocabulary are attainable to even the oldest and slowest among us. Moreover, if you ever need to know the math details, this is the text you need by your side.

Part 6, Tertiary Structure takes Part 5 to another dimension and complexity. I have to say that anyone who can teach this Part is Nobel Prize material. My brain chugged through it the way my Chevy Vega took to the Bloomington hills, slowly but surely. I mostly credit the authors for their patience and understanding in my conquering the material, but Starbucks certainly contributed. Chapter 13 digs deep into potential energy functions and force fields, obtaining a structure by threading, principles of homology modeling, steps in homology modeling, automated homology modeling, and then, to give you a break, provides a concrete example of the PI3 Kinase p110á. Chapter 14, Analyzing Structure-Function Relationships, an inherently interesting subject to me (no kidding), was no disappointment, although I was surprised and reluctantly happy to find information that I didn't know. There are more programs out there than I previously thought, and the authors describe each with precision and clarity.

Part 7, Cells and Organisms, covers Proteome and Gene Expression Analysis (Chapter 15) and Clustering Methods and Statistics (Chapter 16), and Systems Biology (Chapter 17) are chunky, but again, the concepts are there, and you can use the text on many different levels. If you are a computer programmer, you would do well to check out the problems encountered in spot detection on 2D gels, and how mass spectrometry analysis of a 2D gel increases reliability of the analysis. Over and over, I was impressed at the integration of the biology, math and graphic expression of data and results. The authors have a gift for communicating the importance of, and methods for, communication. This text provides a common vocabulary for biologists and computer programmers to speak to each other, even though they may be too shy to do it.

All in all, despite my initial horror when I realized that this review would take more than one unbillable hour, I am glad I did it. I was happy to find that I knew more than I thought I did, and the authors' confidence-building tone and presentation drove me through the things I didn't. Plus, it is oddly satisfying to criticize a woman and a man who are absolute, no-doubt-about-it geniuses. In sum: I recommend it - great book! And now that I have it on my shelf, I feel, and more importantly, look, smarter.

3 of 3 people found the following review helpful.
Great book
By DV Klopfenstein
The material covered in this book in comprehensive and explained in good detail. I am very happy to have purchased and read through much of this book. The reading is not as much fun as reading a biology book and I had the benefit of being pushed to do the reading in the form of reading assignments in class. I am thankful to have been pushed to do this reading as the information content of the book is excellent. But had I not been motivated by class assignments, I would have read much slower and covered much less material. I am thankful to to have learned what I have learned from this book. It was all new to me. Excellent book. A little bit of a tough read.

1 of 1 people found the following review helpful.
great book
By Fuzms
Excellent book if you are interested in bioinformatics.
goes over the fundamentals and into depth of how gene processing was originally done and how newer databases expand on old methods

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• Published on: 2006
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